A redesign might be in your future if one of the following is true:

1. Do you use one of those ugly, repetitive background images that make visitors ill?
2. Is your Web site wearing the wrong outfit? In other words, do the colors clash?
3. Are the graphics humungous — so big that you can make a pot of coffee and warm a bagel while waiting for it to appear on the page?
4. Do you display one of those obnoxious counters that reveal to the world that you've had 212 visitors since October 1997?
5. Could someone interpret your text as dull, self-serving or long?
6. If you have navigational elements, do they appear on the first screen, or would a visitor need to form a safari team to hunt them down?
7. Do you give visitors a reason to come back? Does your Web content change? Can they order anything?
8. Is your site fun? Do you include surveys or quizzes? Can anyone learn anything besides the nature of your services and phone number?
9. Did you test the site out with some of your customers BEFORE you went live? Odds are, the people who use it could offer some frank advice.
10. Have you made an effort to show visitors what you do rather than just tell them?

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